Design, Social Impact


“…No new idea can be proved deductively or inductively using past logic.”  Charles Sanders Pierce

Pierce asserted that the first step of what he called “true reasoning” was not observation, but wandering, or “logical leaps of the mind.”

A short film presenting a new perspective on a process many creative individuals engage in without thought – the design process – and applying design thinking to a field ultimately focused on the bottom line – the corporate world.

I interviewed 7 industry experts, ranging from social enterprise managers, to owners of ethical clothing companies to co-founders of socially responsible firms to leading academic minds.